SJD Media

Are Influencer Brands the Key to Bringing Millennials to Department Stores?

Nordstrom and Barneys are finding success in the burgeoning world of influencer brands for whom promotion and feedback are built-in.

The 5 Keys to Building a Social-Media Strategy for Your Personal Brand

Social-media marketing for a business is one thing. Now imagine achieving social success when the brand you're trying to promote is you.

6 essential steps for creating a social media strategy

6 essential steps for creating a social media strategy guide

6 KPIs Your Hire Needs to Hit to Pass the Probation Period

Want to make the most out of the onboarding process? Here are the KPIs you need to validate to ensure that the hiring process is successful.

10 professions that need the most coffee to survive

Here is the list of jobs that need the most coffee to survive at their work based on a survey by Dunkin' Donuts and CareerBuilder.

7 interview questions that determine emotional intelligence

Examples of Sales Promotion Building a Brand

While sales promotion techniques are considered the tail end of a marketing plan, there are many examples of sales promotion building a brand.<br>For new products, services or experiences, you often have to get your target audience to try it once before they try it twice. Free product samples are often among th ...

5 Sales Promotion Ideas that Small Businesses Can Execute

The quick and dirty on putting together the perfect sales promotion for your small business. Get prospects to buy and customers to spend more.

Sales Promotion or Sales Prevention?

Has an obstacle course actually been created that prevents your sales people from selling?

Promoting eCommerce Using Sales Promotion Techniques (Response Stimulators)

When promoting ecommerce using sales promotion techniques you have to first consider and implement all the necessary steps to successful online marketing f

4 Sales Promotion Customer Retention Tactics (Loyalty vs. Retention Defined)

Changing Behaviors and Attitudes Sales promotions’ goal is to bring about a desired behavior from the consumer. While the marketing strategy is your overal

Three Steps to Effective Sales Promotions

Get customers out of a holding pattern with a top-notch campaign.

Build Brand Equity With Sales Promotion (It’s About Brand Experience)

Using sales promotion techniques to build brand equity seems counterintuitive. After all, sales promotion is defined as techniques to lift sales temporaril

Gender-Based Sales Promotions: Good Business or Unlawful Discrimination?

An establishment offering gender-based promotions such as “Ladies’ Nights” might think this is a popular marketing tool and merely sound business. On the other hand, these same business owners should also be concerned that such gender-based promotions are unlawful discrimination.

37 Brilliant Questions To Ask At The End Of Every Job Interview

Careers Counsel is a weekly roundup of the most helpful and inspiring advice for boosting your career.

12 Effective Sales Promotion Examples

A sales promotion is any temporary perk or price reduction intended to make a sale more enticing. You’ve most likely…

How Discount Culture is Shaping the Sales Promotion Industry

We asked Carey Trevill, managing director at the IPM, how discount culture is impacting the sales promotion industry - and what brands need to do to stand out.

3 Time-Tested Retail Sales Promotions That Drive Foot Traffic and Build Loyalty

As a retailer, one of your perpetual concerns is driving more sales. If you're just getting started on your entrepreneurial journey, you likely have some big questions: How do you entice people to buy more from your store? What do you do when you want customers to make purchases more frequently, or in greater volume? And how can you boost business during slow hours?Whatever your goal may be as a retailer, by creating time-sensitive in-store promotions and having a good grasp on your…

How Promotions Really Work: The No-Nonsense Guide to Progressing in Your Career

Learn how promotions work, why some people get promoted while others don't, and how to plan and negotiate for your next one.

How do you position yourself to get one?

When it comes to a career promotion, make it part of your plan. It sounds simple, but few people give much thought to what job they hope to get. Read more..